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property doomsters
Bryce Holdaway Blog post by Bryce Holdaway

Ignore Property Doomsters

Bryce appears in the December 2017/January 2018 issue of Money Magazine sharing what he’s been thinking about recently. So, what’s on his mind… the negative commentary from property doomsters about the Sydney Property market and how it’s affecting the minds of investors!

This is the full article that appeared in Money Magazine:

Has the Sydney property market peaked? The headlines use the words ‘pivoted’, claiming the boom is over and the phenomenal growth has come to an end. But it’s irrelevant commentary because nobody is buying ‘Sydney’! Instead, they’re buying a single property in a localised street in a localised neighbourhood within a highly fragmented property landscape.

Property is an essential need and remains that way whether the market is going up, down or sideways.

So how should investors navigate this market?

Focus on the core fundamentals (at suburb level) indicating that demand still exceeds supply:

  • Days on Market – are buyers still eagerly snapping up properties or are they hanging around?
  • Stock on Market – is the suburb undersupplied or are there plenty of listings?
  • Auction Clearance Rate – are most properties selling at auction or are they passing in?
  • Vendor Discount – are buyers still meeting sellers demands with little or no discounting?

Remember, there are more people using property for shelter than investment, so look past the headlines to pick out the investment-grade gems in locations where demand still outstrips supply.


For more information on the core fundamentals of demand and supply, check out our Research Page.

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