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Ben Kingsley Blog post by Ben Kingsley

Get Rid of The A.E.W.D Mindset

In this How To session I want to explore A.E.W.D.

Now, you might be thinking what is that?  Well, I will get there in a minute; but first, I want to tell a story around this.

Recently, I’ve been on holidays — it’s been Christmas and New Year — and obviously around Christmas time you get to spend a lot of time with extended family and friends … you’re meeting new people, you’re sitting down, you’re having long conversations. What’s interesting is the way in which you can observe people.

There’s the people with can-do attitudes who are successful and who are taking action; but there’s also the other people who believe the world owes them a favour — they’re just not quite in the zone.

This is what I refer to about A.E.W.D. It stands for Any Excuse Will Do.

It’s never them — it’s always somebody else. It’s always the government or the environment in their own personal circumstances. It’s about, “I’ve got excuses around …”, “I’ve got the kids to look after”, “All this is happening while that’s happening”, or “Once I get that sorted I’ll be able to get on to other things …”.

The reality is that if you want a successful outcome in your own personal circumstances, you’ve got to take action.

So are you one of those people who thinks, “AEWD” — Any Excuse Will Do?

Because we don’t need excuses; what we need is action.

If you think about this in terms of the secret of getting ahead, it is usually around simply getting started.


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