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Sam Franicevic

Manager Broker Support Services

Sam is a born and raised New Zealander. He completed a Bachelor of Business Analysis majoring in Finance and Economics at the University of Waikato, was a Sir Edmund Hillary Scholar throughout his studies and was also admitted to the Golden Key Society in his first year of study for top academic performance.

He left New Zealand in 2017 immediately after graduating university to travel to Europe and achieve his goal of becoming bilingual. He worked in restaurants in Spain for 8 months to learn Spanish, and then taught English in the south of Spain. In 2019, he moved to Krakow, Poland and worked as a KYC Analyst for the award-winning Fintech Revolut.

Sam moved back to New Zealand during the COVID lockdowns and made plans to move to Melbourne. He shares a passion for building wealth through investment and felt a connection to the work Empower Wealth do to help people of all earning levels achieve financial freedom. He is also planning to pursue his own property investment portfolio and found immense value in the advice and support offered by Empower Wealth.

When he isn’t working, Sam is making music under his alias “Sam Fran”. As a music producer releasing music on Spotify, he spends most of his free time collaborating with other Artists in New Zealand and in Australia, writing and producing music to be played on NZ/Australian radio and streaming platforms.



Matthew plays an important role throughout our property journey. He shows the gold standard quality of a consultative professional lending advice, for life, that fits way beyond just competitive rates. To us, it's critical for a mortgage broker to be creative in its own right. Stretch, flex but equally compliant, to enable us in achieving the dream goal. Matthew has done all that. His team, May and Sam have equally shown the same rigorous quality standards that I'd encourage maintaining as a critical point of difference for Empower Wealth. Keep up the great work.

- Emily Enrica, VIC July 2023

Barton and the team were very knowledgeable and kept me informed throughout the whole process. I am very grateful for that as they have contributed to the success of my settlement. Thanks, Barton, Gianluca and Sam!

- Khanh Nguyen, VIC September 2021

Right from the start of our journey with Empower Wealth we have had the best experience and best service from your team. I would like to say a huge thank you to Brendan Vaughan from the initial start of building our Money Smarts portal and Property Portfolio Plan. Brendan was a pleasure to work with and made us feel supported and comfortable throughout the process. Mat Kirk was great to work with and really understood our situation and what would work best for us. Mat was always honest and informative and available to answer any of our questions! Sam Franicevic has been fantastic and very patient with us I cannot recommend Sam enough. Even our bank manager was very impressed with Sam and Mat on the level of detail they supplied and support they provided to us. Thank you all for helping us achieve our goals! Katelyn and Matthew Sillars

- Katelyn Sillars, QLD September 2021

Thank you Matt, Sam & Gianluca from the Empower Wealth mortgage broker team! Thank you for all the information you have provided throughout this loan transfer process. Your detailed emails and instructions made the process easier. Thank you for answering all our questions and responding to us promptly. We look forward to the settlement of our owner-occupied home loan with your team’s support!

- Rinosha Perera, VIC September 2021

Barton, Sam and Gianluca were all friendly, helpful and very professional to deal with. I would have no hesitation in recommending them to others.

- Tanya Spinka, QLD August 2021

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