Bing Cheong

Customer Service Officer

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Bing brings a customer-focused and professional approach to his role as a Customer Service Officer in Empower Wealth’s Financial Planning team. With a Bachelor of Information Technology from Monash University and an MBA from RMIT, he approaches every interaction with attention to detail, creative thinking and a practical problem-solving mindset.

A lifelong property enthusiast, Bing has followed The Property Couch podcast for years, fueling his belief that AI can transform how the industry operates. He’s passionate about using automation and intelligent systems to simplify processes, enhance decision-making, and deliver greater value to Empower Wealth’s clients. For him, joining the team was a natural step—a chance to unite his IT skills, business education, and fascination with property investing into meaningful work. Driven by curiosity and a collaborative spirit, he’s excited to contribute to Empower Wealth’s mission of empowering clients through smarter, AI-driven solutions.

Outside of work, Bing stays active through bouldering and badminton. A self-proclaimed coffee enthusiast, he’s always on the hunt for Melbourne’s hidden café gems.