Empower Wealth Welcomes AFG as a Strategic Partner

We are thrilled to announce a major milestone in Empower Wealth’s journey: Australian Finance Group (AFG), one of Australia’s leading mortgage aggregators, has taken a minority stake in our business, becoming our first strategic business partner. This partnership, finalised on 31st December 2024, marks the beginning of an exciting new chapter for Empower Wealth as we continue to grow and innovate in the financial and property services sector.

Leading the Way in Financial Transformation

At Empower Wealth, our mission has always been to deliver financial transformation and help Australians build wealthier tomorrows. This strategic partnership is a powerful endorsement of the progress we’ve made as a leading financial and wealth advisory business in Australia. With over 17 years of collaboration with AFG, this investment further strengthens our position in the industry and aligns with our vision to make financial peace accessible to more Australians.

AFG: A Trusted Name in Financial Services

For over 30 years, AFG has been a pioneer in creating a fairer financial future for Australians. As an ASX-listed company with a market cap of circa $420 million, AFG has built a reputation for excellence and innovation. It was their mission to create a fairer financial future for Australians which aligns strongly with our own goals and enhances our focus on delivering superior lending solutions to our clients.

Why This Partnership Matters

This partnership represents an exciting opportunity for Empower Wealth to:

• Innovate for Clients: We will continue to enhance our technology and client solutions, including Moorr’s cutting-edge tools, to deliver the superior services you’ve come to expect from us.
• Reach More Australians: By leveraging the support of our strategic partner, we can expand our reach and help even more individuals and families achieve financial freedom.
• Drive Future Growth: This collaboration positions Empower Wealth for sustainable growth and allows us to remain at the forefront of the financial services sector.

Ben Kingsley, Managing Director of Empower Wealth, shared his enthusiasm:

“This investment represents an acknowledgment of our growth and maturity as a leading financial and property services business in Australia. Strategically, it opens numerous opportunities to enhance our services, expand our reach, and help more Australians achieve financial peace.”

Building a Brighter Future Together

This partnership underscores our commitment to creating lasting value for our clients and driving innovation in the industry. At Empower Wealth, we take pride in offering comprehensive and tailored financial and property services that make a meaningful difference in people’s lives.

As we look ahead to 2025 and beyond, we are excited about the opportunities this collaboration will bring. Empower Wealth remains steadfast in our mission to deliver exceptional results and support Australians on their journey to financial success.

What’s Next?

Stay tuned for more updates as we continue to leverage this partnership to enhance our services and expand our offerings. We look forward to making 2025 our most transformative year yet.

If you have any questions about this partnership or how it will benefit you, please don’t hesitate to reach out to our team.

Here’s to a successful and exciting year ahead!